How to use PR to supercharge your content

by | Dec 28, 2023

Are you pouring your heart and soul into your social media?

Perhaps your consistent (or consistently inconsistent) but find it draining to keep delivering high value content in this way.

I see so many passionate business owners sharing seriously valuable content on their socials, but not getting the engagement they deserve (and desire).

Well, here’s the secret you’ve been missing – PR STRATEGIES.

With PR strategies you can leverage your incredible content for maximum impact and connection.

Here’s your game plan:

Step 1

Find your top social media post (the one with lots of engagement)

Step 2

Send an email to your list diving even deeper into this topic

Step 3

Write it up as an article and submit it to an online platform like Mamamia or Women’s Agenda

Step 4

Get in touch with a journalist to pitch yourself and your story as a feature interview

Step 5

Collaborate with a fellow business owner to share your juicy content with a new audience on their platform

Step 6

Host a workshop or webinar to share your knowledge and be seen as the expert

Ultimately, it involves one piece of content shared over multiple platforms to connect deeply with different audiences. This is the only way to maximise the value and impact of your content.

Hope this was helpful!

Much love

Karen x

Want a clear PR strategy like this for your business? Book a PR Strategy Session with Your PR Assistant

During this 1 hour 1-1 zoom call, we’ll craft a personalised PR Roadmap for your business so you can take aligned and authentic action to amplify your message so you can shine as a leader in your industry and expand your community to grow your business.

After our session you will have an actionable PR plan tailored to your business for you to implement over the next 3-6 months.

You’ll be crystal clear on your newsworthy story angles and what juicy wisdom to share, where to share it to reach your dream clients and a detailed step-by-step plan for how you will actually make it happen.

Click here to book your spot!

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