Introverted vs extroverted PR strategies

by | Mar 20, 2024

Authentic PR is the goal, so we need to align your brand presence with PR strategies that match your personality as an introvert or an extravert.

Understanding whether you lean towards introversion or extroversion allows us to craft a PR approach that resonates with your authentic self. By embracing your true nature and leverage your strengths can help bringing growth and success to your business 🚀

(Here is a link to a test you can take to understand your unique introvert/extrovert nature)

Introverted business owners tend to thrive in quieter and more introspective settings. They often find comfort in working alone, with a smaller group or from a quieter place. As an introvert, you may feel more at ease expressing yourself through writing or in more intimate group settings.

PR for Introverts

Some examples of strategies more suited to an introvert may include:

  • Email Marketing and Newsletters
  • Writing Articles for Online News Outlets
  • Podcast Guest Appearances
  • Social Media Connections

Extroverted business owners are known for their more outgoing and social nature. They draw energy from being around people and enjoy networking, speaking in public and engaging in lively conversations. As an extrovert, you are more comfortable being in the spotlight and are more likely to embrace high energy environments.

PR for Extroverts

Some examples of strategies more suited to an introvert may include:

  • Television Appearances and Interviews
  • Public Speaking at Events and Conferences
  • Live Webinars and Virtual Events
  • Networking Events and Meetups

Now, you might wonder why it’s important for business owners to tailor their PR strategies based on their nature. Well, it all comes down to the following to achieve the best results:

✨ being AUTHENTIC

✨ playing to your STRENGTHS

✨ managing your ENERGY

I’m a big advocate of aligning your PR strategy with your values, vision and vibe. If it’s out of alignment then it will feel hard and icky. When it’s done in alignment it feels natural and exciting.

PR is sharing part of yourself, your wisdom and your values. When people see you, hear you and read about you they are getting a glimpse of you and your business, and assessing if you are the right fit for them.

Doing PR in an authentic way means that you will attract the right type of clients and by doing it without the “ick” you will feel like yourself and enjoy the process of sharing and connecting.

Hope this was helpful!

Much love, Karen x

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