How to work
with me

Are you ready to be more visible, credible and relatable in the eyes of your dream client so you become “the one” they feel called to work with?

I see you. You have a big purpose to fulfill, something that is truly valuable to share (maybe a book, course, membership, service, etc.) and you are ready to bring more clients into your world so you can rock their world with your offer!

I’m excited to introduce you to Public Relations (aka PR) as the secret sauce to supercharge the next stage of business growth and get the eyes onto your business that you deserve.

You’ve put in the hard work, invested those late nights and shown up with grit and grace, and now it’s time to take things to the next level and amplify your impact so you can shine your light on even more people through what you offer.

PR isn’t just for celebrities, million dollar businesses and politicians – it’s a powerful untapped strategy for modern business owners like yourself.

I believe everyone has a unique and captivating story to share (especially my fellow introverts) but I know that it can often be hard to tap into this on your own and it can be overwhelming to even know how to start or keep them momentum going over time. 

I help business owners, coaches and professionals in Australia and overseas to develop and implement a practical PR strategy tailored for their business. One that is aligned with their values, vision and vibe (without any ”ick” factor).

I understand that each business and business owner is unique and therefore offer different packages, prices and services so you can find a solution that is aligned with your business needs.

This includes virtual assistant PR support packages, training and co-working days to learn how to pitch yourself, PR strategy sessions and a 1-1 PR mentoring program, so you can find the right kind of support for right now. Whatever stage of business you are in, PR has the power to propel you forward in an authentic way!

I’m here to supercharge your visibility, support your journey to becoming an industry leader and help you to fulfill your business purpose through high level services and support, including:


Traditional and email marketing

Implementing effective marketing strategies and creating irresistible emails to warmly welcome and captivate your community so they want more of you and what you offer


Media and publicity

Securing media coverage and speaking opportunities to put your business in the spotlight so you can step into your industry expert era


Event and launch support

Organising flawless in person or virtual events, or preparing for the launch of a service or program to connect and grow your community so that you sell out your new offers with ease


Website management

Polishing your website and creating regular content to improve your brand’s online presence so you shine as the expert in your industry 


Community engagement support

Building and nurturing relationships with existing clients in your groups, courses, programs and communities with ease and fun so you have a bevy of raving fans and repeat clients


Executive support

Delivering high level business administration and executive level support for increased efficiency and productivity without the overwhelm 

Work with me

PR Strategy Session

(1 hour zoom call)

Together we’ll craft your unique PR strategy and set juicy goals so you can take aligned and authentic action that lights you up. This 1-1 call will help you to understand your unique stories, find aligned platforms and create a plan of action to make it happen.

Perfect if you are unclear about how to create a PR strategy for your business, but still have the capacity to implement it yourself. You’ll finish our session with an actionable PR plan for the next 3-6 months, taking away any confusion and overwhelm from your PR journey.


Monthly Support

(10-20 hours per month)

An ongoing partnership focused on implementing powerful engagement and communication strategies for your business. Starting with the development of a tailored PR strategy followed by regular action by me to maximise your results and growth.

Together we’ll set the vision and direction, then you can trust me to manage and implement the strategy and find new PR opportunities, taking this off your overflowing to do list.

$75 per hour

Rate effective June 2024

Flexible Support

(Minimum 7 hours)

Give your business a boost with my expert assistance for a short period of time on an adhoc basis. Perfect for a special one-off project or the occasional tasks.

This service gives you the option of tailored support on a casual basis so you can delegate the project to me, thus allowing you to focus on other aspects of your business, whilst still achieving the results you desire.

$100 per hour

Rate effective June 2024

What happens next

Interested in Monthly or Flexible Support?

Here’s what happens next: 



During this complementary 30 minute call via zoom we will get to know each other better and explore your business. We will also dive deeper into what services I can offer you.


After our discovery call, I’ll send you a personal proposal which will summarise our discussions. This will help you to select the support package that best suits your business.



Once we have agreed on your support package, I’ll send you a contract to sign and an initial invoice for payment. Your contract captures the details of my services, working hours, bank details, our agreed work commitment to each other and more.


You will receive your Welcome Guide and we will also book a follow up Welcome Call to discuss your processes and my tasks. This is when the magic really begins!

Karen is not only attentive and listens to what you need, but she’s also a self-sufficient person and self-starter when it comes to tasks. She thinks ahead and really takes time to get to know you as a person. She also isn’t just a “yes man,” which I appreciate because I really wanted someone on my team who also came in with their own ideas.

Kristen, marketing consultant


Why should I consider working with a virtual assistant?

Working with a virtual assistant provides you with dedicated and skilled support, allowing you to save time by delegating, streamline operations and focus on growing your business.

What services do you offer?

As a specialist VA I offer a unique service for Public Relations (PR) support. This includes a range of support including traditional and email marketing, event and launch support, media and publicity, website management, community engagement support and executive business support. If you have specific needs that are not listed, please reach out to discuss them.

How do I determine which services to outsource?

Prioritise tasks that are repetitive, time consuming or outside your expertise. Focus on activities that free up your time for strategic work and have a positive impact on your business. Together, we will assess your needs and identify tasks that can be outsourced for maximum productivity to create a roadmap for success.

How long is the Discovery Call?

The complimentary Discovery Call lasts for approximately 30 minutes. It’s an opportunity for us to get to know each other better and discuss your business needs. You can book this through my online calendar.

Are your services available internationally?

Yes, I offer my services globally. Location is not a limitation as most tasks can be handled remotely. My rates are listed in Australian Dollars and my office hours are aligned with my own time zone, not those of my clients.

Want to find out about how aligned support and a powerful PR strategy can amplify your visibility, elevate you to industry leader status and attract dream clients?